How can just 30 lines of code generate 600 million KRW annually? This unbelievable story is the achievement of entrepreneur Jordan O’Connor, who created the Chrome extension called Closet Tools. His success lay not only in his coding skills but also in understanding SEO (Search Engine Optimization) and customer needs. In this article, we’ll explore Jordan’s entrepreneurial journey and the key strategies that helped him grow.
1. The Birth of Closet Tools: Starting with Just 30 Lines of Code
A Small Idea to Help Family
Jordan’s wife was selling clothes on Poshmark, the largest online fashion marketplace in North America. The challenge was that sellers needed to frequently share items to sell them. To help with this, Jordan wrote a 30-line code that allowed his wife to automatically share her items. This code was offered for free, and surprisingly, it began receiving attention from many Poshmark sellers.
2. Transitioning from Free Code to a Paid Service
Gaining Attention for Free Code
As the free code gained attention, Jordan started receiving inquiries via email. Many sellers were asking how they could save time using his code. This led Jordan to consider turning his free service into a paid one.
3. The Growth Strategy of Closet Tools: SEO and Customer-Centered Marketing
Driving Traffic with SEO
A big key to Jordan’s success with Closet Tools was SEO. Jordan generated most of his initial traffic and sales with five blog posts. One post titled “The 30-Minute Poshmark Method” reached Google’s top 10 in just one day, bringing in tremendous sales.
- Jordan thoroughly researched keywords and maximized the SEO effect by using long-tail keywords.
- He focused on creating content that provided valuable information customers were actually searching for.
- He enhanced readability by using relevant images and subheadings throughout the posts.
4. The Importance of Time Management and Automation
A Day in the Life of a Solo Entrepreneur and Father of Two
While working a full-time job, Jordan dedicated time from 5 AM to 7 AM every day to study and expand his business. To reduce the time spent answering customer questions, he created educational content to automate customer support. This allowed him to run a successful business while only investing 3–4 hours a day.
5. Jordan O’Connor’s Advice: 3 Key Strategies for Success
Advice for Aspiring Entrepreneurs
Jordan shared three pieces of advice for those considering entrepreneurship.
- Focus on what truly interests you: Starting in a field you’re passionate about is crucial.
- Learn valuable skills: Practical skills like web development and SEO can create future opportunities.
- Help people: Understanding and providing what your customers really need is the key to success.
Conclusion: Small Beginnings Lead to Great Success
Jordan’s story proves that starting a business doesn’t require grand beginnings. Closet Tools, which started with just 30 lines of code, grew into a successful business generating over 600 million KRW annually. SEO and customer-centered marketing were the keys to his success, showing that even a small idea can yield great results.