To succeed in social media marketing, understanding the types of popular content on each platform is essential. Instagram and TikTok, in particular, are platforms with a large number of users, each with different types and characteristics of content. In this article, we will analyze the types of popular posts on Instagram and TikTok in detail.
Popular Content Types on Instagram
1. Lifestyle Photos
Features
Instagram is a platform where visual content is important. Photos that capture everyday lifestyles such as travel, food, and fashion receive a lot of attention. High-quality, attractive photos can capture the attention of followers.
Content Examples
Photos of landscapes taken while traveling abroad, pictures of beautifully decorated homes, and delicious-looking food photos.
Marketing Tips
Communicate the brand’s image and story through high-quality photos and use appropriate hashtags to expose them to more users.
2. Selfies and Portraits
Features
Selfies and portraits that capture an individual’s appearance or daily life are effective in increasing intimacy with followers. This type of content is frequently used by celebrities and influencers.
Content Examples
Selfies taken by influencers while using a specific product, natural portraits capturing daily life.
Marketing Tips
Collaborate with influencers related to the brand to naturally expose the product.
3. Infographics and Informative Content
Features
Infographics that visually present useful information or tips are educational and easy to share. This type of content provides value to followers and enhances brand credibility.
Content Examples
Health tips, exercise routines, fashion styling tips, etc.
Marketing Tips
Provide useful information while naturally promoting the brand. Design visually clean and easy-to-understand infographics.
4. User Participation Content
Features
Content that encourages communication with followers records high participation rates. Strengthen interaction with users through questions, polls, quizzes, etc.
Content Examples
“Today’s Question”, “Favorite Color Poll”, “Quiz Match” in story content.
Marketing Tips
Strengthen relationships with users through content that encourages participation and increase brand loyalty.
5. Stories and Reels
Features
Instagram stories and reels are popular among users who prefer short and fast content consumption. You can provide various content through short video clips.
Content Examples
Daily routines, product unboxing, short travel vlogs, dance challenges, etc.
Marketing Tips
Showcase various aspects of the brand using stories and reels. Reels, in particular, are a great way to reach new users.
Popular Content Types on TikTok
1. Dance Challenges
Features
One of the most famous content types on TikTok is dance challenges to specific music. It is easy for users to participate in and has a high potential for going viral.
Content Examples
Dances to popular songs, participation in new dance trends.
Marketing Tips
Create dance challenges related to the brand or participate in famous challenges to expose the brand.
2. Funny Videos and Memes
Features
Short and funny comedy sketches and memes are very popular among TikTok users. Content that makes people laugh receives a lot of shares and likes.
Content Examples
Short skits, humorous reaction videos, reinterpretations of the latest memes.
Marketing Tips
Build a friendly brand image through humor and strengthen emotional connections with users.
3. Educational Content
Features
Educational content that provides useful information with simple explanations is also popular on TikTok. The key is to provide valuable information in a short amount of time.
Content Examples
Cooking recipes, DIY tips, study tips, self-development information.
Marketing Tips
Enhance credibility by providing useful information related to the brand. For example, a cosmetics brand can provide skincare tips.
4. Reaction Videos
Features
Reaction videos showing responses to other videos elicit fun and empathy. It is easy content for users to participate in.
Content Examples
Reactions to popular videos, product review reactions.
Marketing Tips
Shoot reaction videos of users to the brand’s products to provide honest feedback.
5. Visual Effects and Transitions
Features
Videos using creative and unique visual effects and transitions are very popular on TikTok. They capture the user’s attention and make the content memorable.
Content Examples
Fashion changes using flashy transition effects, fun videos using special effects.
Marketing Tips
Create videos that showcase the brand’s creativity to capture users’ interest.
6. Daily Vlogs
Features
Short daily vlogs that record everyday life give users a sense of intimacy. Sharing everyday moments helps form bonds with followers.
Content Examples
Daily routines, travel, shopping, workouts, etc.
Marketing Tips
Introduce products to users through daily vlogs where brand products naturally appear.
Conclusion
Instagram and TikTok have different characteristics and user preferences, leading to various popular content. Visually appealing content, content that encourages participation, and content that strengthens communication with users are highly popular. Understanding and utilizing these features well will help you achieve great success in social media marketing.