Good content must captivate readers at first glance. Especially nowadays. If the title and introduction don’t grab people’s attention, they will leave immediately. I experience this every day and constantly seek new hook ideas. So, this time, I want to share with you 12 types of hook copies that make your content irresistible.
Through this article, you will learn how to attract attention in any content.
12 Types of Hook Copies
1. Results that make you wonder about the process
This type of hook first shows the result to stimulate the reader’s curiosity. The goal is to make them think, “How did that happen?” and read to the end.
- Lost ten million won in a day
- Family business is madness
- I deliver parcels after divorce
- It took me 9 years to realize this one thing
- Just arrived here and I want to live here
- Bought a 3 billion won apartment for 300 million
2. The truth or question you couldn’t say
This type of hook reveals truths that many people can relate to but are hesitant to say. Such content leaves a deep impression on readers.
- Why the wealthy people you see on Instagram aren’t seen in real life
- How much is considered a ‘high salary’ by office workers?
- Old songs should only be played by old folks!
- I wish all scammers would just die
3. Opinions that break common sense
Attract the reader’s interest by presenting opinions contrary to the mainstream. Make them doubt the information they knew and draw them in.
- Follower count doesn’t matter at all
- The more you read, the poorer you become
- Morning routines are trash
- Short-form content? Just watch. It won’t get you addicted.
- Nature isn’t pure. Nature hates purity.
4. Shocking or surprising facts
Reveal lesser-known facts to capture the reader’s interest. Such facts astonish readers and make them read to the end.
- Significant population decline will start in about 15 years
- There is a world fireworks festival that burns 10 billion won at once
- Over 150 waste balloons from North Korea found nationwide
- If you succeed from a poor background, the risk of dementia decreases?
- Seongsimdang’s 400 million won rent controversy… Leaving Daejeon Station?
5. Promises of value
Hook copies don’t need to be provocative. Directly convey the value of the content. This approach is also good.
- 12 psychological principles that doubled sales performance
- Low-budget marketing guidebook for startups
- 10 thought exercises to make writing easier
- Three essentials for content that people choose
- 2024 US animation industry trend collection
6. Directly call out the target audience
Directly call out the target audience you want to communicate with. The reader pays more attention to messages related to themselves.
- If your stock account is in the red, try this
- Looking for CEOs of companies with less than 10 employees who are frustrated with marketing
- [Lazy Study Methods] Special lecture for those who always procrastinate
- Five things every 3-year office worker must consider
- If you have less than 1 billion won, start doing this today
7. Strong tone word combination
Use strong tone words to induce the reader’s action. However, it is important not to overdo it.
- A drama with record-breaking ratings from the first episode
- Crazy value-for-money restaurant serving both meat and seafood
- Unbelievable dribbling skills of an elementary student with monster physique
- Shocking contemporary art collection causing a stir in the art world
8. Emphasize the resources invested to create value
Emphasize the time invested in the content. Readers trust its value more and read it carefully.
- Insane X who spent 10 million won on a robot vacuum review
- National large cafe collection organized over 60 hours
- Common traits of 100 successful rich people
- Tips for waking up early from a 4-year miracle morning practitioner
- Comprehensive review of pros and cons of living in a detached house for 8 years
9. Emphasize your achievements (or the authority of a celebrity)
Increase trust in the content by emphasizing your achievements or the authority of a celebrity.
- Journey from 0 to 1,000 newsletter subscribers fully disclosed
- Know-how from a YouTube channel that gained 50,000 subscribers in one year
- Growth secrets of a startup that achieved 1 billion won in monthly sales in 2 years
- Stocks quietly bought by Warren Buffett a year ago
- Steve Jobs’ qualities of the ‘most outstanding talent’
10. Emphasize the unwanted outcome
Clearly state the unwanted outcome the reader wants to avoid. However, using it too often can backfire.
- Your hard-earned account will be completely deleted if you don’t do this
- Even with a lot of money, your life will be miserable without this
- Worst habits that cause hair loss
- Three regrets 99% of people have before they die
- Surprising causes of sleep disorders
11. Stimulate the fear of being left behind
Stimulate the reader’s fear of missing out on trends.
- Chat GPT alone is no longer enough
- That beer that sells out in an hour, I tried it
- Three emerging popup store destinations
- Smart people have already started doing this
- New concept SNS gaining explosive reactions among 20s
12. Pure curiosity stimulation
Curiosity is the most fundamental yet powerful hook. Stimulate the reader’s curiosity to make them interested in the content.
- Why are luxury goods so expensive?
- Why is the generation conflict in Korea so serious?
- The real reason why it doesn’t feel like you’ve left work
- What if a national team goalkeeper played in an amateur league?
- Which one is the top boyfriend look chosen by beauties?
Conclusion
Hook copy is not just bait. It is a method of attracting people to the value they need by utilizing their psychology. If used appropriately without losing trust, your content can reach more people.