Customer-centric thinking is a concept you’ve probably heard before, especially if you’re a marketer. When creating a product detail page, it’s easy for us to fall into the trap of using technical and detailed descriptions that make perfect sense from our perspective. However, it’s important not to forget that customers are different. Today, we’ll explore how to create a product detail page that customers can easily understand.
Optimizing for the Audience
Think about who will be reading your product detail page first. Focusing too much on the product itself can make the content difficult for customers to understand. For example, if your audience is primarily housewives, using a friendly tone and simple fonts might be ideal. On the other hand, people in their 50s and 60s may be comfortable with more detailed information and statistics. Therefore, it’s crucial to tailor your content to the age group and preferences of your primary customer base.
- Analyze the age group and preferences of your audience
- Use simple words and sentence structures
- Choose appropriate fonts and line spacing
Keep It Simple
When explaining benefits or effects, using complex terms can confuse customers. For instance, instead of saying “This ingredient expands 2-3 times when in contact with water to provide satiety,” it’s better to describe it in simpler terms. Showing a video or image instead of text can also be very effective.
- Explaining a satiety ingredient: This ingredient expands in your stomach, making you feel full even with less food.
- Explaining how cosmetics are absorbed: Use graphics or a sponge analogy to show how the product is absorbed by the skin.
Use Concrete Examples
To convey your message effectively, use analogies and examples. For instance, when describing a cushion that covers pores, saying “This cushion smooths out your pores like covering the surface of an orange peel” makes it easier for customers to understand. Such analogies help customers relate to and understand the product better.
People tend to understand familiar things more easily. So, using familiar objects or situations as analogies in your explanations can be very effective.
Leverage Visual Elements
Nowadays, people often absorb information more through images or videos than text. It’s essential to incorporate visual elements in your product detail page. When explaining the benefits of a product, using GIFs or videos can make the explanation much clearer.
- Visualize the key features of the product
- Use easy-to-understand images and videos
- Utilize familiar analogies and imagery
Conclusion
To create a product detail page that is easy for customers to understand, you need to optimize for the audience, explain simply, and use visual elements. This approach will help customers better comprehend your product, increasing the likelihood of a purchase.