The world of digital marketing is rapidly changing. However, amidst these changes, there are ‘immutable laws’ that remain constant. Today, we will explore how you can succeed in digital marketing by focusing on these unchanging principles. These laws are especially useful for digital marketing beginners, small businesses, and startups. You too can upgrade your marketing strategy by following these rules.
1. The Core of Digital Marketing: Measurement
The first immutable law of digital marketing is measurement. When running ads and campaigns, it’s important to know exactly how many people saw your product and how many of them made a purchase.
For example, if you run an ad campaign and don’t analyze the results, it’s like walking in the dark without a light. If you don’t know whether the campaign succeeded or failed, you won’t know what to do next. To solve this, data analysis is essential.
Key Metrics
Important metrics when measuring campaign performance include:
- Click-Through Rate (CTR)
- Conversion Rate (CVR)
- Bounce Rate
- Customer Lifetime Value (LTV)
Based on this data, you need to plan your next strategy.
2. Focus on the Customer: Think About the Customer, Not the Product
The second law is ‘customer-centricity.’ Marketers often spend too much time on their products, but what really matters is the customer’s needs and desires. We must focus on what the customer wants and what can improve their life.
Customer Analysis
There are many ways to understand customers, but typical methods include surveys, interviews, and data analysis. For example, by analyzing the age group, gender, region, and income level of your product’s main users, you can create more targeted marketing strategies.
3. Win the Battle of Perception
The third law is that marketing is more about shaping the customer’s ‘perception’ than the product itself. No matter how good a product is, if customers don’t perceive its value, it’s useless. Marketing is not just about promoting a product, but about building its image in the minds of customers.
Building Brand Image
The best way to build a brand image is by delivering a consistent message. It’s important to clearly define the emotions you want customers to feel when they think of your brand and consistently provide content and messages that align with that.
4. Focus on Existing Customers
The fourth law is that it is far more efficient to retain existing customers than to acquire new ones. The cost of attracting new customers is several times higher than the cost of retaining existing ones. Focusing on existing customers leads to higher ROI.
Creating Loyal Customers
To turn existing customers into loyal customers, reward programs, discount benefits, and incorporating customer feedback are effective strategies.
5. Spread the Word: Give More Than Expected
Lastly, the fifth law is word-of-mouth. When you provide customers with more value than expected, they will naturally share their experiences with others. This works especially well on social media.
Word-of-Mouth Marketing Strategy
Ways to encourage word-of-mouth include:
- Offer free trials
- Ask for customer reviews
- Host social media events
- Run referral programs
Getting customers to promote your product voluntarily is one of the most powerful marketing strategies.
Conclusion: Follow the Immutable Laws of Digital Marketing
If you follow the immutable laws of digital marketing, your marketing strategy will become stronger. Measurement, customer-centricity, the battle of perception, focusing on existing customers, and word-of-mouth. Always keep these five laws in mind as you carry out your marketing activities. Your business will grow stronger.