In the digital age, what is the most important factor for succeeding in the content business? While many may think of creativity, innovation, and quick responses, the true key to success lies in consistency. In this article, we will explore how consistency drives success in the content business.
Mr. Beast’s Consistency and Success
As many people running YouTube channels know, reaching 1,000 subscribers is no easy feat. Mr. Beast, the YouTuber with the most subscribers in the world, took two years to reach his first 1,000 subscribers. After reaching his first 1,000 subscribers, he said:
Four-digit subscribers… isn’t it beautiful? Anyway… thanks to those who subscribe to me. I don’t know why you do, but my videos suck.
However, in his fourth year, Mr. Beast reached 100,000 subscribers and earned $10,000 from ad revenue. He made a video donating that money to the homeless, which garnered millions of views and started his channel’s massive growth. Today, Mr. Beast has nearly 300 million subscribers.
The Authority of Consistency: Ali Abdaal’s Example
YouTuber Ali Abdaal, with 5.6 million subscribers, creates content on various topics under the theme of ‘productivity improvement.’ He started eight years ago with a video of him singing in front of a camera but now covers a wide range of topics, including useful tools and mindset.
Ali Abdaal’s secret to success also lies in consistency. Starting with videos leveraging his career as a doctor, he gradually expanded his topics and consistently created content. Throughout this process, he continually optimized his content strategy.
Why Own an SNS Channel?
Nowadays, everyone needs to own an SNS channel. Here’s why:
- High return with low risk: SNS channels offer the advantage of expecting significant results without high costs.
- Quickly adjust content strategy based on consumer reactions: Real-time feedback allows you to quickly adjust your content strategy.
- Build rapport with potential customers: You can form relationships with potential customers through SNS channels, which can be highly beneficial in the industry.
Own an SNS channel and publish as much content as possible. By observing consumer reactions and continually adjusting your content strategy, you can efficiently gather an audience.
Be Consistent, Not Perfect
Many people limit their potential by being trapped in the concept of hourly earnings. However, consistency itself is an authority. As you consistently create content, unexpected opportunities will come your way.
In Conclusion
Today, we explored key strategies for success in the content business through examples of consistency. We learned the importance of consistency through the stories of Mr. Beast and Ali Abdaal. Now, consistently create your own content and achieve great results.
Here is some advice Yoo Jae-suk gave to Jung Hyung-don:
Hyung-don, do you think anyone can become a star? But that doesn’t mean you can’t be one.