Are you dreaming of your own successful business? Then you need to move away from “services for everyone.” Trying to satisfy everyone ends up satisfying no one. Today, we’ll explore how to increase your revenue tenfold by precisely defining your target users.
Why You Shouldn’t Target Everyone
Creating a service for everyone results in no one using it. Imagine everyone visiting your website. You need to tell the right story to each visitor. Most businesses think they should talk to “everyone,” but this only leads to confusion.
Take SAS’s slogan, “The Power To Know,” as an example. It’s hard to understand what kind of product it is and who it’s for. Visitors to a website filled with abstract messages will never think of you again. If even your ideal customers don’t know the product is for them, who will?
The Importance of Defining Your Target Customers
You can only speak properly to one type of customer. While your product may be attractive to various customers, you can’t appeal to everyone at once. Give up on being greedy and imagine your perfect customer. Let’s call her Carol. She has the problem your product aims to solve and the budget to solve it.
Consider the best marketing methods for Carol. Is Google Ads appropriate? Should you introduce it at a trade show? The crucial point is you have only 3 seconds to capture Carol’s attention. If you think it’s impossible to convey your message in a few seconds, no one in the world will understand your message.
It’s Okay to Target Only Carol
Will targeting only Carol exclude the rest of the market? In reality, it doesn’t. Take Subaru as an example. Subaru emphasizes specific strengths like affordability, reliability, and safety. Carol values Subaru’s strengths highly. But Subaru’s customers aren’t only Carol. There are also customers like Diana, who focus on strengths and are indifferent to weaknesses.
By targeting Carol, you can secure at least 10 times the market (thanks to Diana), and almost 20 to 100 times larger target market (thanks to Eddie).
The Importance of Customer Feedback
When a customer cancels their subscription, you need to know why. If Carol cancels, it’s a big problem. You should change the product or redefine Carol. The important thing is to focus on your ideal customer, Carol. Obsessing over feedback from non-Carols can lead to a product that helps no one.
Conclusion
Now you know how to increase your revenue tenfold by precisely defining your target users. If your product is tailored to an ideal customer like Carol, it will also appeal to more customers like Diana and Eddie. Targeting Carol makes the message clear, persuasive, and resonant. It can touch hearts.
Set your target customers right now for your business success. You’ll attract more customers and increase your revenue.
Reference: Jason Cohen, “Selling to Carol: Why targeting an ICP brings 10x more customers than you expected”