Impact of Google Algorithm Updates and the Future of SEO

Major Changes in Google’s Algorithm Updates

Since 2022, Google has implemented a series of algorithm adjustments under the name ‘Helpful Content Update.’ As a result, low-quality content has significantly decreased. In 2023, additional updates were made as part of efforts to provide useful information in search results. However, these changes have also significantly impacted some websites.

Issues with SEO

SEO is a technique where website creators adjust articles and web pages to gain better recognition on Google searches. Many companies tend to create content to satisfy Google’s algorithm rather than users. This often leads to websites filled with content aimed at generating ad revenue and profit sharing rather than providing useful information. While Google strives to address this, it is not always successful.

Google’s Response to Spammy Search Results

Google has introduced several algorithm updates to remove low-quality content. Due to these updates, popular websites like New York Magazine, GQ, and Urban Dictionary have seen significant decreases in search traffic. In contrast, user-generated content sites like Reddit have seen traffic surges. This is because Google’s algorithm updates have prioritized certain sites like large brands over content quality.

Concerns About AI-Generated Responses

Google has started including AI summaries in search results. While Google claims this increases traffic to websites, many website owners and content creators are concerned about the opposite effect. For example, Katie Berry, owner of the cleaning advice website ‘Housewife How-Tos,’ mentions that AI answers users’ questions superficially, reducing site visitors. Additionally, travel writer David Leiter feels that Google’s AI is using his content without permission.

The Future of SEO and Solutions

The situation where independent websites producing original content suffer unfairly is concerning. Google needs to recognize its social responsibility due to its market dominance in search engines and enhance communication with the industry. While the application of AI technology to search engines seems inevitable, it is crucial to seek ways to coexist with existing websites.

Moreover, Google should continually strive to improve the accuracy of AI tools and the quality of search results. Clear policies on copyright and content theft are also necessary. Sustained efforts in these areas will help maintain the diversity and healthy ecosystem of the web.

Conclusion

Google’s algorithm updates have brought significant changes to SEO and web content creation. While these changes have positive aspects, they also pose substantial challenges for some websites. Google must consider ways to improve search result quality, including AI technology, while fostering a symbiotic relationship with the web ecosystem. This is essential for Google to fulfill its role as a leader in search engines and maintain the diversity and usefulness of the internet.