Today, I want to talk about important points to remember when planning content to upload on Instagram and blogs. In this article, we’ll explore why a concept is important and how to create engaging content based on a strong concept.
A concept is the soul of content. Beyond simply conveying information, the secret to creating content that captures readers’ hearts and stays in their minds for a long time lies in a ‘strong concept.’ So, let’s find out how to do it together.
The Power of Concept: Lessons from Products
As a small business owner, you can apply this principle when building your brand and marketing. Think about star celebrities. Some shine briefly and disappear, while others are loved by the public for many years. What’s the difference? It’s the ‘concept.’ Strategically created personalities make them loved for a long time. The same goes for products. Products that are loved for many years have a clear concept.
The Importance of Concept in Content Planning
The same applies to the content you upload on Instagram and blogs. Here, the important point is not just listing the functions of the product but clarifying the concept that the product wants to convey. If your content is limited to simply conveying information, it won’t stay in people’s memories for long. On the other hand, content based on a strong concept captures people’s hearts and remains in their minds for a long time.
How to Create a Strong Concept
- Understand Your Target Audience: Clearly define who your product or service is for. Understand what they like and what problems they want to solve.
- Create a Unique Story: Instead of just explaining functions, include a story related to your product or service. Create a story that customers can emotionally connect with.
- Maintain Consistency: Consistency is important for a concept. Deliver one clear message consistently. Mixing multiple messages can cause confusion.
- Harmony of Visuals and Text: Instagram and blogs are visual platforms. Plan so that visuals and text harmoniously blend together.
Applying a Successful Concept
For example, if the concept of a particular product is ‘harmony with nature,’ all content should reflect this theme. Product photos should be taken in natural settings, blog posts should cover topics related to environmental protection, and Instagram stories should introduce eco-friendly lifestyles. Such consistent concepts strengthen the brand’s identity and increase customer loyalty.
Direct Recommendations and Appeals
In the end, the key to planning successful content on Instagram and blogs is a ‘strong concept.’ Clearly present what value your content delivers to consumers and why they will love your product or service through the concept. Content with a concept can be loved for a long time.