AI native workflows provide new opportunities for prosumers who simultaneously take on the roles of producer and consumer. AI-based technologies enhance work efficiency, bridging the gap between creativity and technical skills. This heralds an era where anyone can become a programmer, designer, or musician.
1. The Rise of AI Native Workflows
Generative AI transforms traditional tasks, offering flexible and sophisticated workflows. AI allows users to delegate repetitive, low-level tasks to AI assistants, focusing on high-level thinking. This fosters an environment where everyone can fully realize their creative potential.
2. Key Features of Prosumer Products
Solving the Blank Page Problem
AI native workflow products help solve the ‘blank page’ problem. They assist users in getting started easily by generating media through natural language prompts.
Multimodal Content Creation
Modern creative projects require various types of content, including images, text, music, and video. Combining multiple models, like HeyGen’s avatars, offers opportunities to create and integrate diverse content in one place.
Intelligent Editors and Refinement
AI products simplify repetitive tasks, allowing users to easily refine their work if the first attempt isn’t perfect. Examples include Midjourney’s variation and zoom tools and Pika’s specific area refinement features. AI workflow products help create excellent results through the final 10% polishing work.
3. Evolution of Prosumer Tools
Integrating Various Content Modalities
Next-generation prosumer tools will provide editing capabilities that integrate various content modalities. The possibility of performing all stages of video production on a single platform is anticipated, becoming more realistic with the advent of AI native editors.
Utilizing New Interaction Modes
Besides text prompts, interaction methods with AI, including voice, sketches, and info photos, will advance further. Examples include converting voice notes to emails or blog posts, like Oasis, TalkNotes, and AudioPen.
Equal Treatment of Human and AI-generated Content
Tools that treat AI and human-created content equally will become increasingly important. Runway’s editing tools exemplify this change by allowing users to import clips and images from their generative models and real assets for use on the same timeline.
Conclusion
AI native workflows are a crucial element in shaping the future of prosumer software. More people will leverage these tools for creative and productive work in the future.
Reference: a16z, “The Future of Prosumer: The Rise of “AI Native” Workflows”